You’ve seen them in the movie credits blunders, blunders are those unedited, unexpected moments when humility arise out no where and it’s how the reaction of those in the moment of vulnerability create the most surprising and most often unexpected events.
When you start your own home based business these bloopers and blunders can and most likely will arise. You’ve got to be strong enough and humble enough to roll with the punches, more often than not the people you are speaking to will get a good chuckle out of the occurrence and life goes on.
It’s just that “in the moment” feeling(s) that can really test your character. Be calm and collected; gather your self back to the place where you left off. I can remember a time when I spoke in front of a small group of people I froze, lost all of my concentration and was paralyzed with fear.
I was so humiliated and embarrassed with the who outcome I couldn’t finish my presentation, I felt scared and as if I let myself down. Think about wedding bloopers you hear about, the bride ran away, cakes dropped or falling over, dogs and the buffet.
The stories go on and on the same thing can be said for opening day for your business. The restaurant with no cooking capability, department stores without advertised merchandise. You know these front page headlines…
“Super Center Grand Opening Bust…”
Local Super Center grand opening soon closed due to product shipment delay. Recent sources say…..”
You know what I mean; I wanted to give you a check list of basic preparation needs to ensure a quality start for your business.
1) Branding… Business cards, marketing materials are they correct in spelling, address and contact information? Surprising enough I have seen incorrect information on promo materials I have even had some of
my own show up incorrect.
2) Are you prepared with the proper inventory, supplies, staff and support?
3) Are the leases all agreed on, terms negotiated, papers signed off?
4) Did you promote the event properly? Have you had enough leeway to create an interest, pre drip opening campaigns, post drip enticers and pique mailers.
5) Have you planned for disaster to happen, made a back up plan, over estimated response, underestimate demand and response for grand opening day.
6) Designed something to impress the visitors, snacks, drinks, contest give aways, free samples, cross and continuity products, back end up sell products.
7) Did you think about your business as a business or did you not think about it at all.
8) Small business is the same as big business it’s just a little different, are you strong and versed in your company’s mission, values, ethics and marketing vision.
9) Did you evaluate the costs and demands imposed on you when you selected the business you wanted to start?
10) Did you look within your self to see if you thought you had what it takes to run a small home based business?
These are some of the biggest bloopers I see when people go into business, the reason I am able to confidently say these things is simply due to the fact that I too made these bloopers, blunders and found out the hard way what it means to starting and opening my own home based business.
I hope that I can help you avoid some of these blunders when you start your own home based business.







